PixelMe is a attribution tool with retargeting and link management features. With our Smart Attribution, we enable you to track important conversion events, such as a purchase, signup, or subscription, and connect it back to the link the user originally clicked. This way, we can accurately attribute the conversion to the correct ad, social post, email campaign, or wherever else you shared the link
The Audience Builder portion of our dashboard is a URL shortener, which embeds a retargeting pixel into each link that you shorten. You can then retarget to people who clicked on your link using Facebook, Twitter, Google, and LinkedIn Ads.
There are several reasons why this can be beneficial (and you can read more about that on our blog), but the key reason is that you're able to retarget people, even if you're sharing external content!