Our client wanted to launch its BlackFriday19 campaign, offering 10% extra discount for their current customers.
Our client’s main challenges were:
- Send 500,000 promotional SMS
- Increase her number of sales
- Track her number of clicks
- Track her number of purchases
- Redirect her customers to another promo after the Black Friday.
With PixelMe ‘s all in one solution, she’s been able to:
- Create a unique branded URL for the campaign brand.com/extra10
- Create a unique coupon to track her sales BF10
- Add UTM parameters to the destination URL: https://company.com/get10%more?utm_source=sms&utm_medium=bf&utm_campaign=10
- Embed Facebook retargeting pixel into her branded URL to create a custom audience for later
- Create a SMS with only 158 characters
CTR = Click Through Rate: Number of people who clicked on the SMS link.
How it worked?
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