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Though marketing trends, channels, and tactics have evolved over the years, one marketing metric that's remained constant as the holy grail of measurement is your Customer Acquisition Cost (CAC)...
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The most common question (and sometimes point of confusion) we hear from new customers is: "How is Google Analytics and their attribution models different than marketing attribution tools like PixelMe?"
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Conversions - every marketer wants them, but not every marketer gets them. As a marketer, you’re probably all too familiar with the need to measure the impact of your marketing efforts as the holy grail for success.
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