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In January 2020, Google announced its plans to downgrade ⏏️ third-party cookies from its Chrome browser by 2022. In May 2021, the Apple iOS update 14.5 has been launched: every user could choose to allow or block sharing their IDFA (unique identifier) to track their activity. Many browsers...
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DataHawk is a Paris-based Software-as-a-service company that saw the light in 2017 and officially launched in 2018. It identifies as B2B Big Data and Business Intelligence entity that operates in the new eCommerce reality, Marketplaces...
Demand generation, as you might guess from its name 😉, includes any activities that generate demand for your business: Demand Generation is the process for generating awareness and interest in a company's products and services through marketing programs, with the goals of increasing customers and revenue...
Email Marketing continues to lead the B2B marketing channel pack, as it generates an enormous 4400% ROI on average for every email sent 🔥.
Measuring Marketing ROI and understanding B2B marketing benchmarks are some of the biggest challenges we've heard from marketers looking to setup marketing goals and optimize budgets.
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While browsing on Facebook, you've probably noticed a blue or sometimes gray verified checkmark on the Facebook Page of many of your favorite brands and companies, and wondered how to get this on your own business account.