PixelMe Blog

Read about true experiences, challenges, and what the road to success really looks like straight from the team behind PixelMe.

Subscribe for Updates

Thanks! You're subscribed.

Oops! Something went wrong while submitting the form.

Tom Benattar

September 17, 2019

SaaS Metrics: The 10 Key Indicators You Need to Watch

As a SaaS business, we're constantly tracking our SaaS metrics and regularly dive into 7 to 10 key SaaS KPIs that matter most to keep a strong growth momentum. Because the only way you can really know if you're on the right path towards growth and where you need to optimize your strategies, is by analyzing your customer data...

Marketing Attribution

Tom Benattar

September 10, 2019

Marketing Funnel: An Introduction for Beginners

The marketing funnel has been around since, well, the first companies in the business of acquiring customers have been established 😁. It's purely a fancy marketing name for the process of how people become customers and how you drive growth...

Marketing Attribution

Tom Benattar

September 3, 2019

Marketing Attribution: A Simple Guide For Marketers

If you're a marketer looking for a quick primer on Marketing Attribution - we're breaking down what marketing attribution is in the simplest terms and including a few cheat sheets that piece everything together for easy reference...

Marketing Attribution

Tom Benattar

August 29, 2019

10 Demand Generation Strategies To Skyrocket Your Growth

Demand generation, as you might guess from its name 😉, includes any activities that generate demand for your business: Demand Generation is the process for generating awareness and interest in a company's products and services through marketing programs, with the goals of increasing customers and revenue...

Digital Marketing

Tom Benattar

August 24, 2019

Top 10 Marketing KPIs To Track For Savvy Marketers

As a marketer, you're probably had to report on KPI metrics or regularly use a KPI dashboard to setup goals and track the performance of your marketing campaigns and strategy...

Marketing Attribution

Tom Benattar

August 21, 2019

Customer Acquisition Cost: The Holy Grail Metric

Though marketing trends, channels, and tactics have evolved over the years, one marketing metric that's remained constant as the holy grail of measurement is your Customer Acquisition Cost (CAC)...

Marketing Attribution

Tom Benattar

August 13, 2019

From 200 to 400 paying customers & 6 months into our seed round! Welcome to the Startup Rollercoaster 🎢 😎

Really?? It’s already been 6 months? 😱😅Yes, it’s been more than 6 months since we’ve shared with you all the story behind our first round and why we decided to finally raise one. As you’ve probably understood by now, we do not have any rules when it comes to sharing our updates...

Startup Journey

Tom Benattar

August 10, 2019

Marketing Attribution Tools vs Google Analytics

The most common question (and sometimes point of confusion) we hear from new customers is: "How is Google Analytics and their attribution models different than marketing attribution tools like PixelMe?"

Marketing Attribution

Tom Benattar

August 7, 2019

How To See your Competitors’ Facebook Ad Targeting

If you’re any type of B2B or B2C business, you probably have competitors - and we've all heard that a little competition is healthy (and can even lead to positive innovation!) 💥.

Online Advertising